NBC 11 and Telemundo
48 Host Lunch Showcasing New Media Moguls
New California Media, in a press release, says it is proud
to announce that NBC 11 and Telemundo 48’s San Jose
station will showcase the South Bay’s newest ethnic
media leaders at a special luncheon honoring NCM and its sponsors.
The luncheon at the Fairmont Hotel in downtown San Jose is
the first in a series of special events kicking off NCM’s
7th Annual Awards Banquet and its 10th anniversary at the
Fairmont on Thursday, Jan. 26.
“NBC 11 and Telemundo 48 are taking the lead among NCM’s
highly valued media sponsors in recognizing ethnic media’s
key role in California communications,” says NCM Awards
coordinator Sandip Roy. “It’s a fitting role because
NBC 11 and Telemundo 48 is a pioneer in demonstrating that
mainstream and ethnic media can and must collaborate if we
are to build inclusive journalism in this state.”
The Jan. 10 luncheon gave corporate, civic, mainstream media,
academic and philanthropic leaders, and founding ethnic media
in the South Bay who support NCM an opportunity to meet “the
new media moguls” serving ethnic communities as diverse
as Ethiopians, Punjabis and Vietnamese.
"Ethnic media play an important role in a California's
diverse communities," says Linda Sullivan, President
and General Manager of NBC11. "Nowhere is this more evident
than in the city of San José and the entire Bay Area."
NBC 11 and Telemundo 48 will also give air time over the next
several weeks to recognize winners of NCM’s Awards,
dubbed the “ethnic Pulitzers”, and to publicize
sponsors of its work, including Bank of America, PG&E,
AARP, AAA of Northern California, University of California
Office of the President, and the San Jose Mercury News. NBC
11 and Telemundo 48 local news personality Damian Trujillo
will emcee the NCM Awards banquet.
“From our first Awards event in 1998, NCM owes much
of our success in expanding ethnic media’s visibility
to support from mainstream media partners like NBC,”
says NCM executive director Sandy Close. “While competition
still rules the field, media leaders from across the sector
– broadcast, print and online— recognize the need
to collaborate to meet the demands of communicating in a global
society.”
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